I'm planning to pick up another new skill during this vacation. It's Internet Marketing. Wait, wait, not another one! The web is swarming with my types trying to make $$ on the web! Seems like the equivalent of a mad gold rush lately.... Yes, and so I'm approaching this with some trepidation, but also a great deal of EXCITEMENT, ENTHUSIASM and ENERGY (this last one I need to balance out with my little Caleb). One can’t really begin to fathom the vastness of marketing on the web until the figures roll in...* A $100 billion industry last year just in the US alone, growing at 7% clip. People are seriously buying things on the internet. I'm aware this venture of mine is not going to start raking in the moolah overnight. It'll take time. I've been doing some research...and seems like gurus such as the Yanik Silvers, Rosalind Gardners, Mike Filsaimes, Ewen Chias, etc have been in this business for years. So what makes me think I'll succeed? I'm not sure, but these are some of the ingredients I hope will fuel that....
1) Passion to be my own boss - I've got the hunger. It's a cliché, but starting my own business has been my dream. I'm not satisfied with just remaining a cubicle-dweller all my life. In fact, I shudder to think that by 62, I'll still remain that. Answering to some bosses, who answers to another boss, who answers to another boss... I read somewhere that if one remains an employee, one is forgoing two thirds of one's income. Another way to look at it - you're only paid one third of your monetary value if you're working for someone! Isn't that pathetic?! So, the allure of being my own boss and the desire to truly make some serious money is what's driving me to put up signboard on the web.
2) Patience – although things move fast on the Internet, I believe the language of business is the same the world over. Good products that fill a need, good salespitch, good service. In my cubicle-dwelling life, I’ve had the opportunity to use some of these...
3) Perseverance – a stick-with-it attitude, even when things are bleak. Have oodles of this in my previous job as a consultant. There are months on end where we just go pitching to companies after companies...with no result. But we stuck on because we know we are good.
*"The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for the first quarter of 2006…was $25.2 billion, an increase of 7 % from the fourth quarter of 2005."....source: http://www.sescommerce.com/pages/main_page.asp?nID=46
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